Can you keep a secret? IT’S ALMOST HERE! The Super Librarian marketing campaign is rolling out to you, and will “go public” on September 15. The Super Librarian TV Spot will air the week of September 15-21 across the state (see below). Campaign materials are on their way to you. Posters, bookmarks, pins and more were mailed via CD&L or US Mail last Friday, so look for them. If you belong to a library system, the headquarters will receive everything with a list of the branches. The companion website www.njlibraries.org will go live on September 15. Now here’s the hard part – holding back! PLEASE help us achieve maximum impact by putting out displays, etc. on or just before September 15. We hope you have fun with it – use the posters any way you choose (THINK OUTSIDE THE BOX that is your building).
Susan Kaplan, Chair
Library Development Bureau
The media placements are as follows:
Library TV Placements
Week of 9/15 - 9/21 2003
| Comcast - Southern NJ [zones] | ||
| Zones = 9 | ||
| Network | Spots/Zone | Total Spots |
| A&E | 10 | 90 |
| E! | 10 | 90 |
| Lifetime | 10 | 90 |
| VH1 | 10 | 90 |
| Weather | 10 | 90 |
| Fox News | 10 | 90 |
| 540 | ||
| Interconnect - Northern NJ [zones] | ||
| Zones = 30 | ||
| Network | Spots/Zone | Total Spots |
| Lifetime | 10 | 300 |
| TNT | 10 | 300 |
| HGTV | 10 | 300 |
| ABC Family | 10 | 300 |
| Food TV | 10 | 300 |
| 1500 | ||
| Time Warner - Bergen/Hudson | ||
| Zones = 1 | ||
| Network | Spots/Zone | Total Spots |
| Lifetime | 12 | 12 |
| A&E | 12 | 12 |
| E! | 12 | 12 |
| CNN | 12 | 12 |
| HGTV | 12 | 12 |
| 60 |
Total Spots during the one-week buy – 2100. This figure is revised slightly lower as a result of purchase of Time Warner spots.